KPIs – Who Am I and Where do I Come From? (Part 3 of 6)

Well, back again. It has been a while. Today I’d like to move onto the subject of KPIs. What is a KPI you say? A Key Performance Indicator is a measure of how well (or poorly) targets were met, for example, a KPI might be Profit Variance -if we have $92,000 profit for the year and we had a target of $100,000 we have a variance of -$8000. Not good. So on our dashboard, our Profit Variance might have a red stoplight to graphically show our performance.

Or would it? It may be that we allow for 10% leeway before we say that our variance was bad. So in our example, we would actually have a green light, or maybe orange. We would only get a red light if our variance was greater than -$10,000. Let’s face it; we’re still making money, just not as much as we had hoped.

Did you notice that I didn’t say “Revenue” was the KPI? In fact, I said that the performance of Actual Revenue to a target is the KPI i.e. the variance. This is important. KPIs measure PER-FOR-MANCE.

So, a KPI measures how well we performed against a given target.

That makes sense right? So what’s the fuss about scorecards and KPIs and all that? Well… balanced scorecards are designed to show overall performance of the organisation. Not just easily quantifiable things like Profit Margin. And how do you compare, equate and aggregate information such as Employee Satisfaction, Customer Satisfaction, Operational Effectiveness, Environmental Sustainability and Profit Margin altogether?

 

Where do I Come From?

Now we get down to the meat of it. And what this has to do with SharePoint. Someone, somewhere has to actually physically build our KPIs, store them, access them and use them. 

What are My Options?

  1. PerformancePoint Monitoring & Analysing
    PerformancePoint delivers excellent reusability and sharing of KPIs, customisable indictors.
    Coming from the Office suite of tools, it is a UI* which doesn’t require IT involvement – it is aimed at BAs and super-users.
    Integrates with existing technologies, SQL and SharePoint.
  2. SharePoint
    PerformancePoint still uses SharePoint as it’s UI but here I’m talking about building KPIs themselves. As of Office 14, PerformancePoint M&A will be entirely bundled into MOSS. Which I guess means that SharePoint’s existing rudimentary KPI building functionality will disappear. Yes, it’s rudimentary and simple – it’s ok for really small stuff but if you’re from an IT department, my advice is, don’t waste your time.
  3. SSAS
    Get your MDX skills going because you’re gonna be writing a lot of MDX queries. That’s not a bad thing. I’m just saying that’s what you will be doing. Also, all information relating to a single KPI must be contained within that cube where the KPI sits. And you’re gonna have to create the interface using Excel or suchlike yourself.
  4. Numerous Other Software Vendors
    It all comes down to cost doesn’t it? And integration. And user familiarity with the UI*.

I know I’m biased. I like PerformancePoint. It integrates nicely with technologies that I’m already using (SQL and SharePoint). And I like that it’s gonna be bundled with MOSS. So sue me (no, don’t really)…

* user interface

Who Am I?

Profit – What Else is There?
 

I could give you a massive list of KPIs, but I ain’t gonna. Check out the EPM Review. They have an EXHAUSTIVE list of common KPIs. It’ll knock your socks off… or provide just the impetus you’ve been needing to clean out your garage. Who am I to judge?

Just remember this… you want to measure performance in all areas that are important to you. While there is some commonality across organisations, there is by no means uniformity. This means, the very first thing you’ve got to do, is consider your organisations values, mission and strategic plan. This will guide you on what’s important FOR YOUR ORGANISATION.

Once you know what you want to achieve, then you need to identify what data you already have that can be used to quantify those areas. Then consider, what data you could capture but don’t already have. Finally, don’t forget to think through and identify what data you can’t capture. It may be just as important to know what’s missing.

How Long is a Piece of String

Defining targets is not as simple as it seems initially. Again, this is something you need to think through at the outset. Targets could be manually entered values, but based on what? It could be as simple as Revenue Last Year + 4%. But someone somewhere has to decide how many percent, and whether that base revenue number should include Revenue from discontinuing entities, or interest or a number of other factors. The fact is, you need to think this through separately for each and every KPI.

Getting on the Merry-Go-Round

Common issues you will face when designing your KPIs… 

Defining the KPI
What’s the formula? Each segment of the organisation defines things in slightly different ways. In order to measure them effectively, a corporate view needs to be taken. This can be tricky. If you want the data used to derive the results to be meaningful then you either have to (a) ensure it’s 100% automated and requires no business unit level input or (b) find a way to get everyone to agree on a common definition. Good luck with that!

Weighting the KPI

Some KPIs are more important than others. Well, maybe not more important but certainly the impact on the organisation of poor performance, or conversely good performance, is more greatly felt. So we need to identify what matters. Again, getting everyone to agree can be challenging. But this is an important thought process and should be well considered before jumping in the deep end. It helps to look at your strategic plan and that may point you in an appropriate direction.

Too Many KPIs

I see this time and time again. How do you hit the bullseye when you’re aiming everywhere? It’s got to be achievable, not the KPI targets but the project itself. Getting a scorecard up and running is challenge, no doubt about it. But getting people to use it, now that’s the real challenge. So start small. I’ll say it again. Start SMALL. Did you miss it? START SMALL!!

Get users comfortable with a few key areas before you throw a thousand or a hundred or even 50 KPIs at them. They just won’t read it. They won’t understand what they are looking at. My suggestion, seriously, start with 10 at the most. I know there are BAs and scorecard developers out there looking at me in stunned silence (well, reading at me in stunned silence… or perhaps not, perhaps you are yelling at the screen (if so, ask yourself why because I can’t actually hear you). Of course, you can revisit it later… just don’t start with information overload. That’s all I’m saying.

   
Part 1 – Getting to Know You – Intro to SharePoint BI
Part 2 – Sell! Sell! Sell! Why Build a Dashboard Anyway?
Part 3 – KPIs – Where do I Come From?
Part 4 – Dissecting Dashboards
Part 5 – We Really Need to Talk – Scorecards & Reports
Part 6 – Beware the Bogeyman – Securing Dashboards

Siyonara amigos! Till next time.

Kristen Hodges, MCTS, MCITP
http://www.bi-tch.blogspot.com

http://b-iq.org

References

http://www.epmreview.com/KPI-Library.html
http://nickbarclay.blogspot.com/search?updated-max=2008-01-09T15%3A44%3A00-05%3A00&max-results=20

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  • Testing comments on http://SharePointMagazine.net
  • If KPI where I stands for 'indicator' can be turned into 'measure' as per the definition above, then we may as well call it KPM instead of KPI.

    So, I am not really satisfied with this conversion of the word "indicator" into "measure" from a language viewpoint. In addition, an indicator as I understand the term is a bit 'vague' and 'general' while the word 'measure' or 'measurement' is very specific and very precise that it can be measured.

    If I take the speedometer in the car.

    The measurement is the actual speed which is measured very precisely using the rpm of the engine, the gearing ratios, and the diameter of the tire.

    The indicator in this example is really the speed ranges in the background of the diameter showing green up to 100 Kmph, yellow between 100 and 120 Kmph, and red above and beyond 120 Kmph (all for example).

    If I go for a medical check-up, and they measure my blood pressure, heart beat, the minerals and salts in the kidney, blood glucose, Vitamin B12, and all hormones and enzymes, .... etc.. These are all 'mesurements' which are supposedly specific and precise. The overall sum/net result/conclusion of all these measurements may be the 'health indicator' which again my be coded as green (all OK), yellow (marginally OK) or Red (not OK) !

    I hope I made my point clear !
  • Hi Mohammed,

    KPI - or Key Performance Indicator - is a very commonly used term in Business Performance Management. You can read more about them here - http://en.wikipedia.org/wiki/Key_performance_in....

    In terms of scorecards (which is the framework for this series of articles), an indicator is a graphical representation of the success/failure of the KPI. Which is, if I understand correctly, what you are getting at.

    As to where the term KPI came from, that I can't take reponsibility for, you'd need to point the finger at whoever first came up with it many many eons ago :-)
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